Tuesday, April 10, 2012
Marketing Strategies
During the past week, I have encountered many different
marketing strategies. First, I noticed many advertisements on my Facebook page
that were placed there based on my likes and what my friends like. I found this
marketing strategy somewhat successful only because I was able to see what my
friends like, so I know the company is legitimate. Another marketing strategy I
noticed was product placement in a music video I watched. The product was a
Ferrari which the characters were driving fast. I don't think this strategy
work very well because I made the product seem much more out of reach, giving
me the impression that I had to be a celebrity to own the vehicle. I usually
find product placement marketing strategies most effect because I do not feel
like I'm being advertised to when the companies do it correctly. I almost
always notice the product and I feel closer to the characters when I do because
I too use that product. The least effective marketing strategy is when they use
the fallacy of appeal to inappropriate authority, such as using celebrities to
promote the product. It undermines the actual product because many consumers
know that the celebrity is just promoting the product for the money, and not
because it actually works.
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I agree with what you said about the facebook pages and how it attracts everyone. I feel like I choose to like something when a lot of my friends do it to just to know it is legit. There are a lot of times when my friends post up pages of ads to get it promoted and make it big to the crowd. As one person likes most people go along with it, so therefore facebook is a powerful tool to promote products. I also agree with how you talked about celebrities promoting products that don’t usually work. They do it only to get money and don’t really care how it works. I see many of these commercials today and most of it involves workout products. I did research on some and there is definitely fallacy in them. Therefore I don’t always support an ad unless I done enough resource on it.
ReplyDeleteI agree, the marketing strategy of using the “like” button on Facebook is quite effective. Seeing what your friends and amount of other profiles like, makes the advertisement to be convincing. For an example, I found this book renter site that offers free textbook rentals if you “like” them on Facebook. I was a bit skeptical at first, but I noticed that many of my friends on Facebook also “liked” their page; I was convinced that it is a legitimate offer. Since the social networking is such a booming production in this industry, it is effective to promote their company, and products.
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